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Business Analytics & Optimisation

Clear Insights. Complete Capabilities.
IBM Business Analytics software delivers complete, consistent and accurate information that decision-makers trust to improve business performance.
A comprehensive portfolio of Business Intelligence, Advanced Analytics, Financial Performance and Strategy Management and Analytic Applications gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes.
Combined with rich industry solutions, proven practices and professional services, organizations of every size can drive the highest IT productivity and deliver better results.
What We Offer
IBM Cognos software delivers reporting, planning and the full range of capabilities for business intelligence and performance management. More than 23,000 leading companies and organisations around the world choose Cognos Performance Management solutions. Use Business Intelligence
software to understand performance and make better decisions. Use financial performance management software to set targets and allocate the resources to achieve them.
Cognos 8 Business Intelligence: IBM Cognos 8 Business Intelligence delivers the complete range of BI capabilities: Reporting, Analysis, Dashboarding and Scorecards on a single, service-oriented architecture (SOA). Author, share and use reports that draw on data across all enterprise sources for better business decisions.rting, analysis, scorecards, and dashboards in one product, on a single architecture.
Reporting
IBM Cognos 8 BI Reporting enables you to make smarter business decisions by providing a comprehensive set of reporting capabilities and access to the information you need. Reporting with IBM Cognos 8 BI delivers a single, Web-based, solution for all components of the reporting lifecycle:
- Self-service reporting enables you to get the information you need quickly and easily without relying on IT.
- Author once, access anywhere enables IT to create a single report that can be accessed on multiple devices, in 25+ languages, in multiple formats, and in other applications and processes.
- Report lifecycle enables collaboration between business and IT by enabling the sharing of queries and reports.
Analysis
IBM Cognos 8 BI Analysis enables the interactive exploration of information regardless of where the data is stored (OLAP and dimensionally modeled relational sources). It is particularly useful for managers and analysts who need to analyze and report trends in organizational performance. IBM Cognos 8 BI Analysis enables you to:
- Perform complex analysis quickly and easily to get to the "why" behind an event or action to improve business performance.
- Explore large complex data sets using drag-and-drop techniques. Drill down through increasing levels of detail and view by different dimensions, such as sales per region or by product.
- View and analyze data relationships graphically and change displays easily. You can easily drill down, rank, sort, forecast and nest information to gain greater insight into trends, causes and effects.
Dashboards
IBM Cognos 8 Business Intelligence Dashboarding solutions help you monitor, measure and manage corporate performance. Dashboards provide an at-a-glance, factual and timely view of business performance. You can identify anomalies that could turn into significant business issues, and you can dig deeper into root causes. IBM Cognos 8 BI Dashboard solutions:
- Offer personalized views of trusted key information.
- Deliver a high degree of visualization with graphs, gauges and charts.
- Can easily be delivered in multiple formats to suit specific needs of business users.
- Are easy to manage from an IT perspective.
Scorecarding
IBM Cognos 8 BI Scorecarding software helps you align your teams and tactics with strategy, communicate goals consistently and monitor performance against targets. You can use IBM Cognos 8 BI Scorecarding to manage the full scope of your business processes:
- Create scorecard portlets to access and communicate scorecard content across all of your organization, and encourage broader use of scorecard and business strategy information.
- Build strategy maps, cause-and-effect diagrams, and other elements of the Balanced Scorecard.
- Deliver e-mail alerts to a user’s desktop, remote location or PDA when the status of a metric changes.
- Ensure ownership and accountability so that performance issues are not overlooked.
Business Intelligence for Midsize Companies: IBM Cognos® Express is the first and only integrated business intelligence (BI) and planning solution purpose-built to meet the needs of midsize companies. It delivers the essential reporting, analysis, dashboard, scorecard, planning, budgeting and forecasting capabilities that midsize companies need at a price they can afford. Everything is included in a pre-configured solution that is easy to install, easy to use and easy to buy.
Planning, Budgeting and Analysis: IBM Cognos® TM1 is enterprise planning software that provides a complete, dynamic environment for developing timely, reliable and personalized forecasts and budgets. Rapidly analyse data and model business requirements for your entire organisation and use the results to budget and forecast with confidence for better business outcomes. More than budgeting and forecasting software, Cognos TM1 is a complete enterprise planning solution.

IBM SPSS Modeler
Uncover key insights and use them to solve real business problems, with the Modeling family from SPSS, an IBM Company.
Access, organize, and model all types of data from within a single intuitive visual interface. Build reliable models and deploy results quickly to meet business goals. Collaboration capabilities boost user productivity, and server-based options dramatically increase scalability and performance. IBM SPSS Modeler Professional makes it easy to discover insights in your data. Its simple graphical interface puts the power of data mining in the hands of business users while high-performance capabilities increase analyst productivity. Quickly discover patterns and trends in your structured numerical data more easily, using a unique visual interface supported by advanced analytics. Model outcomes and understand what factors influence outcomes to proactively take advantage of opportunities and mitigate risks.
What's New in IBM SPSS Modeler Professional?
- Optimization techniques for large datasets, including boosting and bagging, that improve model stability and accuracy
- Enhanced visualization for key algorithms, including Neural Net and Decision Tree
- New interactive visualization for key algorithms and 'ensemble' models, making results easier to understand and communicate
- Updated algorithms: Neural Net and Linear
- The ability to read and write data via XML
- In-database data mining updated and database support extended
- New large database processing optimization for key algorithms (when using IBM SPSS Modeler Server)
- Runtime prompting for analysis parameters makes analysis more accurate and easier to share
IBM SPSS Modeler Premium
Add structure to your unstructured data and integrate into your predictive analytics efforts for more accurate models. Use Modeler Premium to extract and categorize concepts and sentiments from unstructured data. Integrate this newly structured data source into your data mining efforts to create more accurate models. More accurate models translate to more targeted decisions that allow decision makers to proactively take advantage of opportunities and mitigate risks to their business. To make the classification process easier, Modeler Premium includes ten pre-build TAPs, including the new industry-specific resources for advertising, banking, and insurance (English only).
What's New in IBM SPSS Modeler Premium?
Modeler Premium offers the following new or enhanced text mining capabilities:
- Ability to create hierarchical category structures that allow users to classify concepts and ideas more accurately
- Ability to import pre-built category structures, including hierarchical category structures, along with annotations and keyword descriptions from Excel
- New industry-specific pre-build text analysis packages (TAPs) for Advertising, Banking, Insurance and others
- Create and test rules more easily before applying them to your data
- Improved performance for large datasets
- Extended language support
In addition, Modeler Premium offers these enhancements to its data mining capabilities:
- Optimization techniques for large datasets, including boosting and bagging, that improve model stability and accuracy
- Enhanced visualization for key algorithms, including Neural Net and Decision Tree
- New interactive visualization for key algorithms and 'ensemble' models, making results easier to understand and communicate
- Updated algorithms: Neural Net and Linear
- The ability to read and write data via XML
- In-database data mining updated and database support extended
- New large database processing optimization for key algorithms (when using IBM SPSS Modeler Server)
- Runtime prompting for analysis parameters makes analysis more accurate and easier to share
IBM SPSS Modeler Server
All the features of IBM SPSS Modeler plus features that deliver faster performance, more efficient administration, and greater security in enterprise deployments.
IBM SPSS Modeler Server Features
- Optimized performance by leveraging proven parallel processing technology
- Increased flexibility with Modeler Server Batch Mode to automate production tasks
- High efficiency with Incremental Model Refresh technology
- Extensive in-database modeling capabilities making the most of the existing IT infrastructure
- Unlimited number of CPU's and scoring capability
- SSL Encryption and password protection ensures all sensitive Modeler data is fully protected
IBM SPSS Decision Management
Combine predictive analytics and business rules to optimize and automate the millions of small decisions made every day. Increase the positive outcomes of good decisions, and minimise the negative impact of bad decisions.
Three Clicks to Smarter Decision-Making
With three simple clicks, business users can build a predictive model within a configurable Web browser interface, and run simulations and "what if" scenarios that compare and test the best business outcomes – before deploying the model into an operational system.
This ensures that the right decisions are made – every time – at the appropriate point of customer interaction.
One way to describe this is to say that an organization or project team observes the situation, orients itself to conditions, decides what to do – and then acts. The cycle continues, as the team or organization observes the outcome of the action taken and re-orients itself to new conditions.
IBM SPSS Decision Management employs both predictive models and business rules in generating recommended actions. It provides robust reporting capabilities and is a "closed loop" system, feeding the results of today’s interactions into the models that drive tomorrow’s recommended actions. And it connects easily to other enterprise information systems and technologies.
Enabling Smarter, Data-Driven Decision Making
IBM SPSS Decision Management 6 provides an easy-to-use interface enabling business users to develop and drive model- and rules-based predictive analytics and achieve the best possible outcomes.Decision Management 6:
- Connects predictive analytics to business processes through configurable, content-driven applications
- Connects advanced analytics to business applications via its deployment services
- Interfaces seamlessly and painlessly with an enterprise's infrastructure
- Provides a mechanism for recording the outcomes of data discovery, for versioning and securing the schema, and for tracking changes
- Is based on a Services Oriented Architecture compatible with application servers from RedHat, IBM, BEA, Oracle or SAP


